UK: Pepsi announces UK classroom initiative
Supported by Pepsi chart DJ Dr Fox, Pepsi hopes its latest initiative will help 14-to 16-year-olds develop their creative skills through pop music and at the same time reinforce the brand's youth image and strong association with music.
Britvic's director of brand marketing, which distributes Pepsi in the UK, Cathryn Sleight said: "Britvic has an ongoing commitment to understanding youth as part of our Right Choice programme. And Pepsi Tune In reflects our determination to put this learning into practise."
The pack, which has been designed with the help of teachers will reach nearly 300,000 pupils and contains worksheets, posters and comprehensive teaching notes.
Britvic said: "The cross-curricular teaching resource will offer youngsters the opportunity to debate the pop music business, review their favourite group and even design their own band through a flexible eight-stage programme.
"Budding music journalists can enter their reviews into a national competition with the chance of winning a trip to the Pepsi Chart in Miami and a visit by Dr Fox to their own school disco."
The Pepsi Tune In is also giving six sets of tickets away to the eighth birthday party of the Pepsi Chart, as well as the chance to join Dr Fox as he counts down the top 10 live across the nation.
"Teachers have been incredibly enthusiastic about the programme so far and we hope that teenagers will find this both really exciting and beneficial to their studies," continued Sleight.
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