USA: Pepsi and Warner Music Promotion to Hit Stores May 15
In the largest promotion of its kind, consumers can collect points on nearly 1.5 billion packages of Pepsi products for a free customized CD produced by musicmaker.com. To date, the program includes more than 160 tracks from 100 artists, with more expected to sign on soon.
"For several decades, Pepsi has reached consumers through music," said Dawn Hudson, senior vice president, strategy and marketing, Pepsi-Cola Company. "For the Choose Your Music program, Warner has helped us put together a fantastic list of artists that cover several genres of music, giving consumers an incredibly wide array of selections to meet their tastes."
"This promotion is a great way to gain exposure for both our established and developing artists," said Jim Noonan, senior vice president, Warner Music Group. "And Pepsi is a terrific partner."
To participate, consumers collect "Choose Your Music" points from specially marked packages of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Wild Cherry Pepsi and Storm (where available). When they collect enough points, they can make their own five or ten-song CD.
Consumers make their selections from a list of artists in packaging and at in-store displays and send in the order form. Pepsi's website (www.pepsi.com) will provide the most up-to-date list of artists and tracks and allow consumers to sample tracks before they order. The customized CDs are then produced exclusively by musicmaker.com and delivered by mail.
"Musicmaker.com is proud to be working with Pepsi and Warner Music to bring music fans the songs of today's hottest artists on CDs they can make themselves," said Larry Lieberman, president of global marketing, musicmaker.com. "We are in the business of giving music fans a choice."
The "Choose Your Music" concept and all in-store materials were created by TLP, Inc., and Aaron Walton Entertainment helped Pepsi negotiate the agreements with the featured artists and with Warner Music.
Pepsi-Cola Company (www.pepsi.com), headquartered in Purchase, N.Y., is the global beverage division of PepsiCo, Inc. (www.pepsico.com). Its brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Mug, Slice, Wild Cherry Pepsi, Aquafina, All Sport Body Quencher and FruitWorks. The company also makes and markets ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
Warner Music Group is home to some of the world's leading record companies, including The Atlantic Group, Elektra Entertainment Group, Rhino Entertainment, London-Sire Records and Warner Bros. Records, Inc. The company's Warner Music International, with a roster of more than 1,000 artists, operates in 65 countries through a network of 47 affiliates, 24 licensees and seven associated labels. Warner Music Group also includes one of the worlds' leading music publishers, Warner/Chappell and WEA Inc., which is comprised of three companies, WEA Corp., WEA Manufacturing, and Ivy Hill. Warner Music Group is a division of Time Warner Inc.
Musicmaker.com, with offices in New York City and Reston, Virginia, is a leading custom compilation and secure digital download music retailer on the Internet. Musicmaker.com offers music lovers the opportunity to build their own CDs by selecting and organizing songs from a library of tracks from over 165 labels in a variety of music genres. Tracks can be sampled before selection. CDs include up to 20 tracks or 70 minutes of music and can be personalized with unique labels as well as imprints on the jewel boxes. The musicmaker.com site also offers over 100,000 songs for download in MP3 and Microsoft Windows Media formats.
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