USA: Pepsi and Warner Music Promotion to Hit Stores May 15
By just-drinks.com editorial team | 2 May 2000
Beginning May 15, consumers will have the chance to create their own customized CDs as part of Pepsi's "Choose Your Music" promotion. Pepsi-Cola Company and Warner Music have joined forces to bring some of the hottest stars into the program, such as Faith Hill, Tim McGraw, Phil Collins, Sugar Ray, Busta Rhymes and many others.In the largest promotion of its kind, consumers can collect points on nearly 1.5 billion packages of Pepsi products for a free customized CD produced by musicmaker.com. To date, the program includes more than 160 tracks from 100 artists, with more expected to sign on soon."For several decades, Pepsi has reached consumers through music," said Dawn Hudson, senior vice president, strategy and marketing, Pepsi-Cola Company. "For the Choose Your Music program, Warner has helped us put together a fantastic list of artists that cover several genres of music, giving consumers an incredibly wide array of selections to meet their tastes.""This promotion is a great way to gain exposure for both our established and developing artists," said Jim Noonan, senior vice president, Warner Music Group. "And Pepsi is a terrific partner."To participate, consumers collect "Choose Your Music" points from specially marked packages of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Wild Cherry Pepsi and Storm (where available). When they collect enough points, they can make their own five or ten-song CD.Consumers make their selections from a list of artists in packaging and at in-store displays and send in the order form. Pepsi's website (
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Beginning May 15, consumers will have the chance to create their own customized CDs as part of Pepsi's "Choose Your Music" promotion. Pepsi-Cola Company and Warner Music have joined forces to bring some of the hottest stars into the program, such as Faith Hill, Tim McGraw, Phil Collins, Sugar Ray, Busta Rhymes and many others.In the largest promotion of its kind, consumers can collect points on nearly 1.5 billion packages of Pepsi products for a free customized CD produced by musicmaker.com. To date, the program includes more than 160 tracks from 100 artists, with more expected to sign on soon."For several decades, Pepsi has reached consumers through music," said Dawn Hudson, senior vice president, strategy and marketing, Pepsi-Cola Company. "For the Choose Your Music program, Warner has helped us put together a fantastic list of artists that cover several genres of music, giving consumers an incredibly wide array of selections to meet their tastes.""This promotion is a great way to gain exposure for both our established and developing artists," said Jim Noonan, senior vice president, Warner Music Group. "And Pepsi is a terrific partner."To participate, consumers collect "Choose Your Music" points from specially marked packages of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Wild Cherry Pepsi and Storm (where available). When they collect enough points, they can make their own five or ten-song CD.Consumers make their selections from a list of artists in packaging and at in-store displays and send in the order form. Pepsi's website (
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Pepsi challenge shows no sign of faltering
In the battle of the giants, PepsiCo has stolen a march on Coca-Cola over the last year or so and its performance in the first half of the current fiscal year suggests it is still has the upper hand. Chris Brook-Carter analyses PepsiCo's recently published second-quarter results and looks ahead to the rest of the year.
US: Pepsi hands ex-exec US$4.5m package
A departing PepsiCo executive is to be handed a US$4.56m package spread over the next two years for his consultancy services.
US: Pepsi Bottling to acquire Pepsi Charlotte
The Pepsi Bottling Group has signed a letter of intent to acquire Pepsi-Cola Bottling Company of Charlotte (Pepsi Charlotte) for an undisclosed sum.
