Coca-cola and PepsiCo are pitching the odd googly at one another in cricket-crazy India. Brand wars in the country are fought with film stars or cricket, and Pepsi has bought the endorsement of most cricket celebrities this year. Coke's summer 2001 campaign began with top Bollywood stars Aamir and Aishwarya depicting ordinary fans watching a match, superstitiously linking the outcome to small gestures.