AUSTRALIA: Penfolds to be 5m case brand in five years

By just-drinks.com editorial team | 10 January 2002

Southcorp, the Australian wine giant, has said that a new focus on premium products should increase sales of the Penfolds brand to five million cases a year within the next five years. In addition, it has stated that the development phase of the Penfolds expansion plan has been completed.

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Southcorp, the Australian wine giant, has said that a new focus on premium products should increase sales of the Penfolds brand to five million cases a year within the next five years. In addition, it has stated that the development phase of the Penfolds expansion plan has been completed.

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