USA: Peet's Coffee & Tea Introduces Fair Trade Certified Coffee

By Company Press Release | 20 September 2000

Peet's Coffee and Tea, the super-premium roaster of specialty coffee, announced today the formation of a strategic alliance with TransFair USA, the only organization certifying fair trade products in the US, to offer Fair Trade Certified coffee. The roast will contain 100% Fair Trade Certified coffee, which assures consumers that the farmers who grew the coffee received a fair living wage.

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Peet's Coffee and Tea, the super-premium roaster of specialty coffee, announced today the formation of a strategic alliance with TransFair USA, the only organization certifying fair trade products in the US, to offer Fair Trade Certified coffee. The roast will contain 100% Fair Trade Certified coffee, which assures consumers that the farmers who grew the coffee received a fair living wage.

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