PDQuick (www.PDQuick.com) today announced a strategic alliance with Coors Brewing Company (www.coors.com.) by choosing Coors as PDQuick's beer category advisor.

The agreement underscores PDQuick's commitment to form strategic alliances with many of the world's category leaders as it seeks to dominate the fast growing express home delivery market.

Peter Leahy, Vice President, National Accounts, at Coors, said, "The alliance with PDQuick gives us a chance to study the direct-to-home express delivery sector as a way to meet the demands of a growing and important market - the time-starved consumer. With its proven track record and sophisticated customer fulfillment center network, PDQuick is truly an industry leader in serving this sector in a cost-effective way."

Dan Frederickson, Chief Executive Officer at PDQuick, said, "We are eager to expand our product offering and marketing capabilities in the beverage category, and Coors is ideal as both a supplier and marketing partner. Our customers expect the best products from us, and Coors clearly is a brand in high demand."

As a category advisor, Coors will provide detailed analysis and recommendations regarding new products and promotions for PDQuick's beer selection. PDQuick customers will be able to place orders for a variety of beers with their local PDQuick Fulfillment Center via the Internet (www.PDQuick.com) or phone (1-888-PDQuick) and expect delivery in approximately 30 minutes via PDQuick's delivery service in states where legal and according to states' legal alcohol consumption age.

Founded in 1873, Coors Brewing Company is the third-largest U.S. brewer and sells its products in North America, Latin America, the Caribbean, Europe, Australia and Asia. Coors uses only the finest ingredients available in an all-natural brewing process to offer a wide range of high-quality malt beverages. The company trades on the New York Stock Exchange under the symbol RKY. For more information on Coors, go to www.coors.com.

PDQuick was established in 1987 as Pink Dot, Inc., dominating its sector in the Los Angeles and Orange County markets. An innovator in online convenience shopping and direct-to-home retailing, the company provides customers with made-to-order everyday meals and thousands of the most popular branded products via the Internet (www.PDQuick.com) or by phone at 1-888-PDQuick. PDQuick is committed to offering customers the finest products available and is allied with such category leaders as ACNielsen Corporation, Campbell's, Coca-Cola, Ice Cream Partners USA, Jon Donaire, Kraft, McKesson Water Products, McLane Co., Nabisco, Nestle, Orval Kent, Quaker Oats, Rich's Products, Suiza Foods, Sysco, Vie de France and Young's Market Company.