GERMANY: Paulaner claims new exports record
By James Wilmore | 19 March 2012
Bavarian brewery Paulaner set a new export record in 2011 with “growth rates of almost 40%”, the company announced today (March 19).
The Munich-based company said earlier today (19 March) that Asia Pacific has become one of its most important export markets. “We are very satisfied with our export results,” said Marcus Korte, Paulaner’s head of international sales. “The strong growth in Asia and the Pacific Region, with 40% growth there exceeding even the most optimistic forecasts. This puts us 20% ahead of our goals.”
Meanwhile, the company said a “strong” European sales market was also continuing to drive growth. In Poland, sales rose by almost 29%, Spain registered more than 10% growth while 7% was recorded in Italy.
Korte added: “If this year continues to proceed as well as it started, our corporation will achieve the magic threshold of 1m hectolitres in exports in 2012.”
Paulaner is jointly owned by Schörghuber Ventures and Heineken.
Expert analysis
Paulaner GmbH Company Watch 2010
The Paulaner GmbH Company Watch report contains a detailed analysis of the company’s activities in the German beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and modus operandi (imported, licensed or domestic). A full profile of the company contains details of ownership, company history, strategy and the location of breweries. The performance of leading brands is analysed in depth, including a full set of data tables showing volumes and growth. Data from 2006 is provided and all analyses contain forecasts for 2010. The market share development of key competitors is also provided as well as an update of leading companies’ performance.
Sectors: Beer & cider
Companies: Heineken
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