GERMANY/US: Paulaner Brauerei brings US imports back in-house
Paulaner Brauerei has confirmed it will take back control of the importation of its beer brands in the US.
The unit will represent Paulaner and Hacker-Pschorr through the brands' existing distributor network, plus a "prestigious group of international specialty brewers, fine wines and spirits", the company said.
Current importer Star Brands Imports, an affiliate of Heineken, has indicated to the brewer that it would support Paulaner and Hacker-Pschorr's transition to Paulaner HP USA. Star Brands is reportedly being disbanded.
Up until 2003, Paulaner had been operating in the US through a wholly-owned subsidiary.
Paulaner's former president, Jeffrey Coleman, and CFO, Colleen Mackey, will resume their management roles within the new importer. New to Paulaner HP USA's management core will be Patrick Magallanes as chief marketing officer.
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