The international unit of Patron Spirits Company has teamed up with Aspri Spirits in India to launch its spirits portfolio, led by its namesake Tequila brand, in the country.

The partnership between Patrón Spirits International and Mumbai-based Aspri, announced late yesterday (17 October), will see Patrón Tequila, Ultimat vodka and Pyrat rum roll out in key cities including Mumbai, Delhi, Bangalore and Chennai. Particular focus will be put on high-end restaurants, bars, clubs, hotels and premium retail locations in the cities.

“As personal wealth continues to grow (in India), consumers are becoming increasingly aware of luxury brands like those in our portfolio,” said PSI's COO, John McDonnell. “With Aspri Spirits, we’ve found a valued partner that understands the complexities of the Indian market, and has a proven history of building successful brands.”

Patrón is also available in the duty free channel at Mumbai and Delhi airports.

Formed in 2004, Aspri handles brands owned by Gruppo Campari, Distell Group and De Kuypers in 22 Indian states.