Two new speakers have been to the line-up for this year's US Drinks Conference in London.

The event, to be held on 14 October at the Marriot Marble Arch Hotel, will see Rudy Ruiz, EVP of Southern Wine and Spirits, discuss aligning supplier and distributor needs. Patrón Tequila's chief operating officer, John McDonnell, meanwhile, will look at marketing strategies that have driven the brand's growth in the US as well as share plans for Patrón's international expansion.

Ruiz and McDonnell will join other speakers including Roy Danis, president of AV Brands, Bill Earle, president of National Assn. of Beverage Importers, John Beaudette, president of MHW Ltd., Mike Ginley, president of Next Level Marketing and Jeff Grindrod and Steve Raye, managing partners of Brand Action Team.