Patrón Spirits Cask Collection Sherry Añejo Tequila

Patrón Spirits' Cask Collection Sherry Añejo Tequila

Patrón Spirits' Cask Collection Sherry Añejo Tequila

Category - Spirits, Tequila, 40% abv

Available - From early-2017

Location - Initially in Global Travel Retail

Price - SRP of US$90 per bottle

Patrón Spirits is to test-launch a Sherry cask-matured Tequila in Global Travel Retail ahead of a wider roll-out. Only 8,000 bottles of Cask Collection Sherry Añejo Tequila will be available in GTR from early next year, the company said this week. However, the launch will help set the stage for a global expansion into selected domestic markets in the future.

The new Tequila was aged for more than two years in oak barrels from Spain that were previously used to produce Oloroso Sherry.

Patrón unveiled Cask Collection Sherry Añejo Tequila at the Tax Free World Association (TFWA) exhibition in Cannes, which is set to end tomorrow. TFWA head Erik Juul-Mortensen told just-drinks at the show that potential European Union regulations on nutritional labelling could put an end to alcohol exclusives in the GTR channel.

Expert analysis

Tequila Market in US 2016-2020

Tequila Market in US 2016-2020

Tequila is distilled from the blue agave plant, which native to Mexico. It is made either from 51% or 100% agave, and the resultant spirit is priced accordingly....read more