The Patrón Spirits Company has struck a key duty-free deal with a listing at World Duty Free stores at the UK's largest airports.

Patrón, best known for its namesake super-premium Tequila, has begun selling the Mexican spirit at the UK's Heathrow, Gatwick and Stansted airports.

Patrón is keen to use the duty-free sector as a launch pad to boost its international presence outside the US. The company has so far secured distribution in around 40 markets worldwide, including recent deals in Japan and South Korea.

Mike Hill, vice president for Europe, Africa and the Middle East, at Patrón said the company would embark on "a major programme" with World Duty Free over the next six months.

"Between those three airports, 122.5m passengers travel every year, so the sheer exposure to the right consumer group is going to be phenomenal just through that listing alone," Hill told just-drinks. "There's going to be significant opportunity for consumers to taste the product. The brand Patrón will be recognised and tasted."

Fraser Dunlop, head of category for liquor, tobacco, food and tax free, for World Duty Free said he was "delighted" to list the brand. "Patrón Tequila is a leading brand within the premium white spirits sector," he added.

Patrón dominates the booming super-premium Tequila category in the US, where it sells 1m cases, or around 70% of the segment. Patrón's strength among luxury Tequilas has led it to command around 4% of the total Tequila market in the US.