Patrón is aiming to boost its global presence

Patrón is aiming to boost its global presence

Patrón Spirits has appointed a president for its international operations to boost the group's on-going global expansion.

John McDonnell, who has been the company's COO since 2005, will also take on the newly-created role of international president, the luxury spirits group announced today (3 January). Patrón confirmed that McDonnell will continue as COO as well as fulfilling his new duties. 

“As our brands and our company continues to gain momentum in international markets, it’s important that we devote all available resources into growing our global business and international market share,” said McDonnell, who is now based in the company's global HQ in Switzerland. 

Patrón's brands are in more than 130 countries. 

McDonnell is also chairman of the Distilled Spirits Council of the United States (DISCUS), having been appointed last February