US: Patrón signs Scandinavian distribution deal
By Joe Bates | 13 August 2008
The Patrón Spirits Co. has appointed Valora Trade as the distributor for its ultra-premium namesake Tequila brand in the Scandinavian travel-retail market.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

The Patrón Spirits Co. has appointed Valora Trade as the distributor for its ultra-premium namesake Tequila brand in the Scandinavian travel-retail market.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Focus - The US spirits market: The state of the union
A raft of recent reports looking at the US spirits market have suggested that, while times are tough in the country, they could be a whole lot worse. Chris Mercer takes a closer look at the numbers to see how bad it is, and how bad it's going to get.
UPDATE US: Fortune Brands in confident spirits
Fortune Brands chief executive Bruce Carbonari has said he remains confident that the group's spirits arm, Beam Global Spirits & Wine, can ride out recession, despite a tumble in sales and profit.
UK: Constellation Brands to “clean up” in '09
Constellation Brands is set to target "cleaning up" its portfolio going forward.












