US: Paso Robles AVA gets political backing
A California politician has introduced legislation aimed at protecting the Paso Robles American Viticultural Area (AVA).
Sam Blakeslee yesterday (14 December) proposed a bill that would require the region's vintners to include the Paso Robles AVA on their bottles even if they were to use a 'sub' appellation from the region.
Reports from California have suggested that a number of wineries are planning to submit a filing on proposed sub-AVAs to the Alcohol and Tobacco Tax and Trade Bureau within the next few weeks.
"Our local wineries have shown great vision in working together to maintain the national prominence of Paso Robles wines," Blakeslee was cited as saying in the local press. "Their commitment to regional marketing will have wide-ranging benefits to local agriculture, tourism and jobs."
The executive director of Paso Robles Wine Alliance welcomed the news. "We've received support from Wine Institute, CAWG (California Association of Winegrape Growers) Family Winemakers, and the Napa Valley Vintners Association has supported our bill," said Stacy Jacob.
"We looked at Napa's statute from 1990 and we have basically followed the model they created to ensure we create a stronger tie between the Paso Robles AVA and future sub appellations that will be wholly contained within our AVA."
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