JAPAN: Partytime for wine producers in Japan

By David Robertson | 6 October 2000

Custom-designed wine bottles are developing a strong presence in the Japanese market because of the country's tradition of giving presents.Bottles celebrating birthdays, anniversaries, meetings, company foundings and partings have all sprung up in the last year and bottlers say the demand is growing.Glass makers say that while custom-designed bottles are not popular in Europe they are becoming a lucrative fad in Japan.Internet-based sales are also gaining pace with bottles being designed for individual clients while shops selling alcohol are stocking special occasion bottles in the same way that greetings cards are sold.In Japanese these products are called "wine in etched glass bottles" although the designs are, in reality, sandblasted onto the glass.Particular favourites include decorated bottles of red wine for a 60th birthday, or kanreki, replacing the traditional red, sleeveless coat and weddings with the name of the bride and groom etched onto the glass.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Custom-designed wine bottles are developing a strong presence in the Japanese market because of the country's tradition of giving presents.Bottles celebrating birthdays, anniversaries, meetings, company foundings and partings have all sprung up in the last year and bottlers say the demand is growing.Glass makers say that while custom-designed bottles are not popular in Europe they are becoming a lucrative fad in Japan.Internet-based sales are also gaining pace with bottles being designed for individual clients while shops selling alcohol are stocking special occasion bottles in the same way that greetings cards are sold.In Japanese these products are called "wine in etched glass bottles" although the designs are, in reality, sandblasted onto the glass.Particular favourites include decorated bottles of red wine for a 60th birthday, or kanreki, replacing the traditional red, sleeveless coat and weddings with the name of the bride and groom etched onto the glass.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

FRANCE: Kronenbourg looks for low-alcohol No.1
Brasserie Kronenbourg has clarified earlier reports about its entry into the low alcohol beer sector in France.

SWEDEN: Cost of alcohol abuse on rise - report
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week.

KENYA: Alcohol poisoning kills 24
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page