UK: Partridge “flabbergasted” by Heineken Foster's tie-up extension

Author: Olly Wehring | 17 February 2012

Heineken has extended the partnership between its Foster's beer brand and the UK comedy scene, through the commissioning of a second series of online comedy Mid Morning Matters with Alan Partridge.

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Heineken has extended the partnership between its Foster's beer brand and the UK comedy scene, through the commissioning of a second series of online comedy Mid Morning Matters with Alan Partridge.

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