UK: Packaging and health concepts top NPD charts

By | 19 June 2006

Datamonitor's monthly review of new drinks products has revealed some innovative packaging concepts.

Among the products reported by Productscan Online this month is a health drink from Emmi that stores a nutrient tablet in its cap, which is mixed with the drink after the bottle is opened.

Emmi's Lacto Tab is being promoted as a new-generation energy beverage and packaging concept, and is to be launched in various European markets including the UK and Switzerland. The advantage of mixing in the active ingredients after the bottle is opened is that it prevents the nutrients, which include coenzyme Q10 and various vitamins and minerals, from degrading, as they would normally do when suspended in a liquid over time.

Meanwhile, a new Swiss yoghurt drink from Molkerei Lanz opens at both ends, allowing the consumer to eat the contents either with a spoon or drink from the top. The Lanz Jogurt Yo coffee-flavoured yoghurt drink has been launched in Switzerland.

In the US, another novel dairy drink has been launched by Global Beverage Enterprises. Kool Cow Sparkling Drink is a carbonated milk-based beverage presented in a carton decorated with cartoon cows. The sugar-free and vitamin enriched drink, which comes in Peach Mango and Strawberry flavours, is aimed primarily at children but is also being marketed as an alternative to carbonated beverages for adults.

Spanish dairy group Leche Pascual has introduced Zumosol Activo in Spain, which it claims is an alternative type of functional health drink. This juice drink, which comes in orange/grape and banana flavours, also contains pasteurised liquid egg to add to its vitamin and protein content.

Phytobase Nutritionals has launched a new coffee in the US that is designed to aid weight loss. LeanCaffe is described as a 100% arabica organic coffee that suppresses the appetite "naturally and safely".

Finally, US company Amazing Grass has launched a health drink which aims to help parents make sure their children consume the requisite amount of fruit and vegetables. Kidz Superfood mix is said to provide three servings of fruit and vegetables in one glass. The mix combines 33 fruit and vegetables and is flavoured with cocoa to make it more palatable to children, with the label carrying the tagline "We've taken the yuk out of eating vegetables".

Sectors: Soft drinks, Water

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UK: Packaging and health concepts top NPD charts

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