UK: Pack upgrade, new wine for McGuigan Estate

By | 3 August 2009

Australian wine producer McGuigan has unveiled a new packaging design and a rosé wine for its McGuigan Estate portfolio in the UK.

The revamp is designed to bring the packaging in line with the group's other brands; Classic Grey Label, Black Label and Bin Series, the company said today (3 August).

The design incorporates the brand's lion imagery and a new McGuigan logo. The launch will coincides with the addition of a rosé wine to the range.

The wine contains predominantly Shiraz and has an alcohol content of 12.5%.

Paul Schaafsma, Australian Vintage general manager UK and Europe, said: "The new packaging brings the McGuigan Estate range in line with the broader McGuigan portfolio and reflects on our focus on continuing to build the McGuigan brand in the UK."

The McGuigan Estate range also features Chardonnay and Shiraz with an RRP of GBP7.99 (US$13.51) and are exclusive to Sainsbury's.

Sectors: Wine

View next/previous articles

Currently reading -

UK: Pack upgrade, new wine for McGuigan Estate

There are currently no comments on this article

Be the first to comment on this article

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page