PBC hasnt brewed at the site since 1996

PBC hasn't brewed at the site since 1996

Pabst Brewing Co is to open a small brewery and visitor centre on the site of the original Pabst Brewery, founded in 1844.

The Pabst Blue Ribbon owner said yesterday the Milwaukee, Wisconsin site, in which the company last brewed in 1996, will serve as a testing site for innovations. It will also brew a range of pre-Prohibition PBC brands including Old Tankard Ale and Kloster Beer.

The site is expected to be completed next Summer as part of a redevelopment of the Pabst brewery complex.

Financial details of the deal have not been disclosed.

A spokesperson for the company said the brewery will have limited capacity and PBC will continue to brew its brands at facilities across the country. The new brewery will offer visitors brewery tours, historical memorabilia, a tasting room, beer garden, and a restaurant and bar, which will serve food and feature exclusive small-batch brews only available on-site, the spokesperson added.

PBC chairman & CEO Eugene Kashper said: "The launch of this brewery in Pabst’s original home represents a long-awaited return to our roots."

Kashper, a US businessman, and private equity group TSG Consumer Partners acquired the Los Angeles-based brewer for an undisclosed sum last year.