UK: Origin bunks up with Foster's for Fairtrade in UK
Origin Wine has secured the appointment of Foster's to handle the sales and distribution of its Fairhills wine portfolio in the UK impulse and convenience sector.
The South African wine company said late last week that Foster's EMEA (Europe, the Middle East and Africa) will handle its three-country Fairtrade wine offering in the category from this month.
"Foster's EMEA has a proven track record of driving distribution through the impulse and convenience sector," said Jon Woodriffe, UK sales director for Origin Wine. "We are delighted to be working with them to extend our successful brand into this category.'
Rob Page, Foster's EMEA sales controller, added: "With Fairtrade products becoming more and more prevalent in the market place and the minds of the consumer, it is important that retailers have exactly the right Fairtrade offering. We believe that the Fairhills wine brand offers a real opportunity for both wholesalers and retailers to convey the Fairtrade message to consumers and to also drive this fast growing wine category still further."
Last month, Origin added Fairhills Chile to its portfolio, which will join wines from South Africa and Argentina in the Fairhills stable. The Chilean 2008 vintage, which will launch in the UK next month, will comprise dual varietals, a Rosé and single varietals of Sauvignon Blanc, Chardonnay, Cabernet Sauvignon and Carmenere.
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