US: Oregon winery sales get Sideways shift
Williamette Valley Vineyards saw earnings more than double during 2005 as sales rocketed after the release of last year's film "Sideways".
The Orgeon-based wine producer yesterday (9 March) posted full-year net profit of US$1.1m as revenues leapt 46% to US$13.7m.
The winery's flagship varietal, Pinot Noir, led sales with an increase of 98%, from 24,550 cases in 2004, to 49,677 in 2005, representing over a third of the company's sales.
Winery founder and president Jim Bernau attributed much of the record sales to a national interest in the variety Pinot Noir resulting from the movie "Sideways".
Out-of-state sales soared 78% as interest grew among US consumers of wines from the state of Oregon, the company added.
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