There is widespread opposition across councils, police and industry to a mandatory code of practice on alcoholic drinks sales, according to the British Beer and Pub Association (BBPA).

The pub and beer trade body has called on the Government to rethink its plan to introduce a mandatory code, calling it "ill conceived" and "untargeted".

The BBPA's attack comes as the UK Home Office nears the end of a consultation on the code, which forms a key part of the Government's plan to tackle excess drinking.

There has been near blanket opposition to the code during a series of consultation 'workshops' being held across the country," said the BBPA today (28 July).

"Despite attendance being dominated by police and council officials, electronic voting at the meetings has seen near total opposition to the measure. In Birmingham, 93% were opposed or strongly opposed. At the Nottingham meeting, the figure was 80% and in Cambridge 77%."

Implementing the code will cost the on-trade GBP58m, the BBPA added.  

The public attack indicates that opposition from some local authorities and police has emboldened the drinks industry, which, just-drinks previously understood from a number of industry sources, had earlier accepted that a mandatory code was inevitable.