RESEARCH: Only 25% buy goods on "cool value"

By just-drinks.com editorial team | 18 February 2004

Post-teenage consumers of CPGs are ultimately demanding something more than the coolness factor. Research indicates that 75% of European consumers and 59% of US consumers disagree with buying CPGs solely based on their coolness.

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Post-teenage consumers of CPGs are ultimately demanding something more than the coolness factor. Research indicates that 75% of European consumers and 59% of US consumers disagree with buying CPGs solely based on their coolness.

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