INDIA: Old world ready to meet new Orient

By just-drinks.com editorial team | 16 March 2001

French winemakers are planning a "promotional blitzkrieg" to tingle the taste buds of millions of Indian consumers later this year once quantitative restrictions (QRs) are lifted from April 1. According to the Indian newspaper Business Standard, the big names in French wine, which dominates more than 50% of the world wine market, will showcase their premium brands in the Mumbai wine expo in May.

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French winemakers are planning a "promotional blitzkrieg" to tingle the taste buds of millions of Indian consumers later this year once quantitative restrictions (QRs) are lifted from April 1. According to the Indian newspaper Business Standard, the big names in French wine, which dominates more than 50% of the world wine market, will showcase their premium brands in the Mumbai wine expo in May.

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