Old Orchard Brands Organic 100% Juice range

Old Orchard Brands' Organic 100% Juice range

Old Orchard Brands' Organic 100% Juice range

Category - Juice

Available - From this month

Location - US

Price - US$2.49 per 12oz, $3.49 per 64oz bottle

Michigan's Old Old Orchard Brands has launched a range of non-GMO-certified juices in four flavours.

The no-added-sugar Organic 100% Juice brand is available in 64oz bottles in Apple, Apple Cherry, Peach Mango and Wild Berry flavours while a 12oz version is available in Apple and Peach Mango. The company said the range is priced for "all families, including those on a budget".

"Our customers have told us they struggle to find organic and non-GMO certified foods in their most frequently purchased household grocery products. This new line combines the best quality ingredients with great taste and affordability. In doing so, we offer new access for budget-conscious consumers interested in shopping organic and better-for-you foods."

Old Orchard's juice lineup spans more than 40 frozen concentrates and 60 bottled varieties of fruit juices and juice drinks.

The new range follows the launch of RW Knudsen Family's organic vegetable juices, unveiled this week.

Expert analysis

Fruit and Vegetable Juices

Fruit and Vegetable Juices

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