Old Orchard Brands has launched a frozen pomegranate fruit juice concentrate called simply 100% Pure Pomegranate. The juice, which the company claims is a first of its kind, will be marketed at the premium end of the market and

In addition, the company said yesterday (21 August) that it will introduce three additional premium frozen juice concentrates by the end of the month, including 100% Pure Tart Cherry and 100% blends of Pomegranate/Blueberry and Pomegranate/Cherry juices.

All four flavours have a suggested retail of US$5.99 and feature 100% real fruit juice, with no added sugars, preservatives or artificial colours.

"There are several manufacturers of premium functional juices on the market," said Mark Saur, founder of Old Orchard, "but most of them are at a price point out of reach for the average family. Our premium frozen juice concentrates offer the perfect balance of value, freshness and convenience."