Beer drinkers in New England and Ohio have voted to choose their favourite "hometown brews" in a campaign ran by Anheuser-Busch.

A-B started the "You Choose It, We'll Brew It" initiative in March in an attempt to tap into the growing demand for niche and craft beers through the US. Drinkers were given the chance to vote from a shortlist of three.

The Budweiser beer giant announced yesterday (4 May) that Ohio drinkers had chosen Burnin' Helles - a 6.3% Bock-style lager - as their favourite.

"One thing from living here is that we recognise Ohioans love beer so we set out to craft three incredibly tasting and diverse brews we thought local residents would respond to," said Agnes Sacaquini, a brewing area manager in Columbus, Ohio for A-B. "Burnin' Helles is a rich and malty Bock-style lager and we're really looking forward to tapping the first keg for the people of Ohio on 26 June."

Beer lovers in New England, including New Hampshire, Maine, Vermont, Connecticut, Rhode Island and Massachusetts, chose the hop-laden and citrusy ale Demon's Hop Yard IPA as their "hometown brew".