Product Launch - US: Ocean Spray's Premium Cranberry and Blueberry Juice
By Andy Morton | 18 January 2013
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Click through to view Ocean Spray's Premium Cranberry and Blueberry Juice |
Ocean Spray's Premium Cranberry and Blueberry Juice
Category - Soft drinks, juice
Available - From this month
Location - US, nation-wide
Price - SRP of US$3.99 per 168cl carafe
Ocean Spray has partnered with PepsiCo-owned Tropicana to introduce a new range to the chilled juice aisle.
Premium Cranberry and Blueberry Juice uses Tropicana's expertise in chilled drinks, Ocean Spray said this week. The product introduces “an exciting new juice platform”, Ocean Spray said.
It is not the first time the company has linked up with PepsiCo. Last year, they formed an alliance to make fruit-based drinks in Latin America.
LAKEVILLE-MIDDLEBORO, Mass. (Jan. 15, 2013) – After literally creating the juice aisle over 80 years
ago, Ocean Spray is taking a detour to the perimeter of the store. Now chilled juice lovers can enjoy the
big, bold taste that only Ocean Spray delivers, with new Premium Cranberry and Blueberry Juice
Beverages.
Ocean Spray’s new premium chilled beverages boast a more refreshing, fresh-fruit taste, providing
consumers another way to enjoy the whole-body health benefits of the cranberry and fresh-picked taste of
sun-ripened blueberries all year long.
“We’ve been exploring a chilled juice option for years,” said Ken Romanzi, Senior Vice President and
COO of Ocean Spray North America. “Through a strategic alliance with Tropicana®, we were able to
combine our cranberry and blueberry expertise with their chilled juice category expertise to create an
exciting new juice platform.”
Each delicious 8-ounce glass of Ocean Spray’s Premium Juice Beverages offers a full-day’s supply of
Vitamin C with no artificial flavors, colors or preservatives. Enjoy a refreshing glass morning, noon or
night.
Premium Cranberry and Blueberry Juice Beverages are now available in a 59 oz. carafe beginning
January 2013 at a suggested retail price of $3.99.
Original source: Company release
Expert analysis
Coca-Cola Co, The in Soft Drinks (World )
The Coca-Cola Company, the world’s leading soft drinks company, has a stated aim to double its size over the 2010 to 2020 decade. However, with US sales on the decline and regular carbonates losing their appeal, the company needs growth to come in the BRIC countries and in low calorie drinks. In this report, Euromonitor International assesses The Coca-Cola Company’s chances of succeeding in its quest for growth.
Sectors: Product launches, Soft drinks
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