US: Ocean Spray ties up with Pepsi
Ocean Spray and PepsiCo have formed a long-term strategic alliance in the US and Canada.
It means Pepsi-Cola North America will market, bottle and distribute single-serve cranberry juice products under the Ocean Spray name.
Pepsi-Cola North America president and CEO Dawn Hudson said: "This is a chance for both PepsiCo and Ocean Spray to turn up the dialogue on the health benefits of cranberries.
"Over the past several years, we've built successful, mutually beneficial partnerships with strong brands like Lipton and Starbucks, and now we plan to work side-by-side with Ocean Spray to create a major healthy refreshment business focused on cranberries. When people think of cranberries, they think of Ocean Spray."
The integration of single-serve juices into the Pepsi system will begin in 2007.
Ocean Spray President and CEO Randy Papadellis said: "As the Ocean Spray cooperative moves to build its brand, we are seeking out alliances to reach consumers more broadly and powerfully than ever before."
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