UK: Ocean Spray plans massive summer campaign
Ocean Spray is investing £7m (US$9.9m) in its UK summer campaign which will include national TV advertising, mainstream women's magazines, poster advertising, point of sale and heavyweight sampling. A series of advertorials in national women's press will coincide with TV advertising, which begins in June and runs for two months. At the same time gyms up and down the country have been chosen for Ocean Spray trial generating activity as well as a six-sheet superlight poster campaign.
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