Ocean Spray has tapped the former Pepsi R&D chief to help lead an innovation push. The company said that it has chosen Dr Geoffrey Woolford to help write its brand's recipe.

Woolford joins the company as vice president of research and development, to fill the position left by the retired Y. Steve Henig. He will report to Ken Romanzi, senior VP and chief operating officer of Ocean Spray's domestic business.

"As we pursue our vision of putting Ocean Spray - in one product form or another - in every household in the US, we're going to need large and equal parts of marketing know-how and scientific excellence," said Romanzi. "Geoff Woolford brings both to the table."

Woolford, a native of the UK who began his career at Quaker Oats in the late 1970s, was involved in Pepsi's "total beverage company" strategy in the 1980s and 1990s.

Among other successes, he led the development of Aquafina, the number-one brand of bottled water in the US. He oversaw all product innovations and introductions for Pepsi's domestic brands, including Lipton Iced Tea, Frappucino Iced Coffee, All Sport sports drink, Pepsi One, Fruitworks Juice drinks and various carbonated fruit-flavoured sodas.

After 14 years with Pepsi, Woolford was recruited in 1999 to Mead Johnson Nutritionals, where he led a series of innovations in infant formulas, other nutritional products and speciality packaging.