NEW ZEALAND: NZ lobbied to turn water back to whisky
When is a Scotch not a Scotch? When it is drunk in New Zealand.According to obscure rules, the Scots say a whisky has to be at least 40% alcohol, but different countries have their own requirements and down-under it is 37%.For years Kiwi bottlers have been able to water down the imported whisky because domestic rules allowed weaker shots. But food and drink authorities from Australia and New Zealand will meet later this month to change this anomaly. Australia had the same rule until 1995 but fell into line with what the whisky makers were demanding. Since then the Aussies have been lobbying for New Zealand to change, because under their bilateral trade agreements, lower alcohol content Kiwi bottles could still be imported. This meant that two bottles of the same whisky could be sitting next to each other on the shelf but with different alcohol strengths. The Australian and New Zealand Food Association will meet on July 28th to agree the new requirements. However, many of the big brands have already adapted. Bottles of White Horse, Chivas Regal and Bells are already at the 40% level. "To be called a Scottish whisky it has to come from Scotland obviously and it has to be at least 40%," says Thomas Chin, CEO of the NZ Distillers' Association. "But whisky fell into a clause in the rules and became 37% here and we are looking to harmonise with Australia and Scotland. Apart from some back stock all the big brands have now complied with this 40% ruling."David Robertson
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Diageo's Q4/FY 2016 results - Preview
- Diageo's FY performance by region - Focus
- Wine consumption and its health effects
- Can craft breweries compete in lager arena?
- Time to take stock of Constellation's Corona
- SABMiller puts brakes on A-B InBev integration
- Diageo sets sights on alcohol-alternative trends
- Diageo names new TR head as Doug Bagley exits
- AB InBev seeks single buyer for European beers
- Gruppo Campari trials Negroni pre-mix
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends