US: Nuvo liqueur brand up for sale

By | 10 July 2013

Nuvo was launched in 2007

Nuvo was launched in 2007

French liqueur brand Nuvo - majority-owned by Diageo until last month - has been placed on the market. 

A source at the brand's owners London Group, previously a joint venture between Diageo and entrepreneur Raphael Yakoby, confirmed to just-drinks today (10 July) that the six year-old brand is for sale. Investment bank Holihan Lokey has been hired to handle the sale, in a deal that could fetch US$50m, according to Reuters

Diageo made a minority – and unspecified – investment to launch Nuvo, a blend of vodka, sparkling wine, and fruit nectar, in the US in April 2007. The drinks giant upped its stake in London Group to around 70% in 2010

However, the brand, whose majority of sales are in North America, is now back in the control of Yakoby. A Diageo spokesperson confirmed to just-drinks today that it "returned its ownership stake to The London Group and Rafael Yakoby last month".

A lemon sorbet variant of Novo was launched in November 2011. 

Expert analysis

Liqueurs in NAFTA to 2015: Market Guide

Synopsis Canadean’s, "Liqueurs in NAFTA to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Liqueurs market in NAFTA. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Liqueurs market in NAFTA. The report provides a top-level overview and detailed insight into the operating environment for the Liqueurs market in NAFTA. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Liqueurs market in NAFTA. • Analysis of the Liqueurs market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Liqueurs for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Liqueurs market in NAFTA with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Mergers & acquisitions, Spirits

Companies: Diageo

There are currently no comments on this article

Be the first to comment on this article

Related research

Diageo Plc in Spirits (World)

Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems likely it gains control of UB Group’s United Spirits...

Diageo Plc in Wine (World)

The world’s leading spirits producer, Diageo also ranks 23rd in the global wine market. This profile analyses the role of wine in the company’s wide-ranging alcoholic drinks operations, considering opportunities to address its weaknesses and adapt it...

Alcoholic Drinks in Australia

Alcoholic Drinks in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the lea...

Related articles

US: Diageo launches legal action over alleged Ketel One "copycat"

Diageo has filed a lawsuit against the owner of Dutchcraft vodka as it alleges the company has tried to copy the packaging of its Ketel One brand.

US/MEXICO: DeLeon Tequila, Sean 'Diddy' Combs sign deal - report

Premium Tequila producer DeLeon has signed a partnership deal with rap artist and producer Sean 'Diddy' Combs, according to reports.

Review of the Year 2013 - Part V: Spirits

If Scotch sales receive an end-of-year bump this month, there's a good chance it is from whisky executives toasting a banner year for the brown stuff.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page