NutriPure Beverages has named Kenyatto Jones as its CEO and chairman of the board.

Jones will succeed Luke Zouvas, who has resigned to resume his position as the company's legal counsel, the company said today (12 June).

Vice-president of operations from 2002 through to early 2007, Jones will now be responsible for administrative functions and will interface directly with NutriPure and XND's key executives and management personnel.

"These are exciting times at NutriPure and I look forward to playing a key role in helping the company achieve its many goals, I plan to hit the ground running and I look forward to releasing lots of exciting news in the coming weeks and months," said Jones.

The appointment coincides with NutriPure's recent announcement that the final setup process for the manufacture and bottling of the Nu2O product line has begun and that distribution and marketing operations are expected to commence soon.