Nutrasweet AG, a subsidiary of The NutraSweet Co, US, the supplier of NutraSweet aspartame, has opened a European operations centre in Switzerland.

Its Swiss-based operations centre will be located in Zug and will manage its expansion into Greater Europe, the Middle East and Africa.

"NutraSweet aspartame enjoys a strong market position in Europe and our new European organisation will be the focus of our growth plans in Europe, the Middle East and Africa," said president of NutraSweet AG, Jan Bergman.

Once approval has been given by regulatory officials, NutraSweet is to launch its latest product, Neotame, a high intensity sweetener in Europe, the Middle East and Africa.

Bergman continued: "We are confident that Neotame, once approved, will bring further significant contribution to the food and beverage industry."