UK: Number of wine drinkers spending GBP7 per bottle doubles in four years

By | 13 August 2012

The amount UK consumers spend on wine is on the rise, despite the recession

The amount UK consumers spend on wine is on the rise, despite the recession

The number of UK wine consumers who spend more than GBP7 (US$11) on a bottle has doubled in the last four years, but still represents less than a fifth of drinkers, according to new reseach. 

The latest Wine Intelligence Market Trends report found that 16% of consumers now spend this much on an off-trade puchase. Meanwhile, the proportion who often spend less than GBP5 per bottle has fallen from 65% to 45% since 2008. 

However, promotions remain key as a "choice cue", the report said, with grape variety and brand or product familiarity the next most significant influencer. 

Wine Intelligence said the rise in spend is partly driven by tax and duty increases in the UK. 

But Richard Halstead, Wine Intelligence’s COO, said it is also due to a shift in behaviour. 

“The recession era post-2008 has been characterised by consumers wanting to maintain their lifestyle through more canny purchasing habits, and wine is at the forefront of this trend," he said.

"Britain’s wine drinkers have got used to the idea of buying good food and wine to drink at home for a treat, whilst still saving money compared with a night out.”

He added: “Whilst promotions are still the key driver of purchase, it is being tempered by a need to trust in the product, which is driving consumers towards familiar and reassuring brands.”

In March, the UK arm of Pernod Ricard launched an off-trade initiative, aimed at attracting more consumers to its premium wines to help stem overall market decline.

Sectors: The off-trade, The on-trade, Wine

Companies: Pernod, Ricard

View next/previous articles

Currently reading -

UK: Number of wine drinkers spending GBP7 per bottle doubles in four years

There are currently no comments on this article

Be the first to comment on this article

Related research


This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

CHINA: Pernod Ricard, Remy Cointreau risk sales hit from corruption crackdown - analyst

Pernod Ricard and Remy Cointreau's sales in China are at risk of getting "caught in the crossfire" over a wider crackdown on corruption, according to an analyst.

INDIA: Beam Inc denies Teacher's slide from corruption probe

Beam Inc has refuted claims that an ongoing corruption investigation in India has knocked Teacher's off its perch, saying latest data shows it remains the country's top Scotch whisky brand.

FRANCE: Cognac consolidation continues with Pernod Ricard Martell talks

Pernod Ricard has announced that it has begun discussions to buy Cognac producer Le Maine au Bois.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page