UK: Novartis launches Choca Mocha flavoured Options

By Sarah Diston | 5 March 2001

Novartis Consumer Health is launching a limited edition Options Choca Mocha. Based on the traditional coffee drink Options, Choca Mocha is suitable for vegetarians and has less than 1% fat and only 40 calories a cup, said Novartis. Novartis is confident that the launch of the limited edition range will lead to greater consumer interest, saying: "The sachet size will also offer consumers easy trial incentives of new flavours, as they will all share the same barcode."

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Novartis Consumer Health is launching a limited edition Options Choca Mocha. Based on the traditional coffee drink Options, Choca Mocha is suitable for vegetarians and has less than 1% fat and only 40 calories a cup, said Novartis. Novartis is confident that the launch of the limited edition range will lead to greater consumer interest, saying: "The sachet size will also offer consumers easy trial incentives of new flavours, as they will all share the same barcode."

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