USA: Comment - Coca-Cola: Not all magic

By Datamonitor | 19 October 2001

Coca-Cola's Q3 earnings are level with last year's, helped by volume and margin growth. While Coke beat analysts targets, those expectations were undeniably pessimistic. Sales performance was good despite marketing investments and exchange rates, which reduced earnings. By boosting sales through its promotional activities, the company hopes to ensure consumer spending on its products will continue in the face of an economic slowdown.

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Coca-Cola's Q3 earnings are level with last year's, helped by volume and margin growth. While Coke beat analysts targets, those expectations were undeniably pessimistic. Sales performance was good despite marketing investments and exchange rates, which reduced earnings. By boosting sales through its promotional activities, the company hopes to ensure consumer spending on its products will continue in the face of an economic slowdown.

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