The term Budweiser hails from the German version of the name for the town of Budejovice in Czech

The term Budweiser hails from the German version of the name for the town of Budejovice in Czech

Anheuser-Busch InBev has lost its appeal in Norway against Budejovicky Budvar's registration of the Budweiser Budvar trademark in the country.

The decision, by the Norwegian Board of Appeal for Industrial Property Rights ends the disagreement between the two brewers over the mark in Norway that has run for 21 years. State-owned Budejovicky Budvar, based in the Czech town of Budejovice, confirmed the ruling late last month.

“The (ruling) definitively dismissed ABI’s appeal against the previous decision of the Norwegian Industrial Property Office of 2011, which allowed the registration of the Budweiser Budvar trademark,” the Czech brewer said.

Lukáš Lorenc, associate to the solicitor's office Cermák a spol, which legally represented Budvar, added: “In its decision, the board … pointed out that Budweiser Budvar has been using the designation at issue for a long time, and that the board had found nothing objectionable in its conduct.”

When contacted by just-drinks today, a spokesperson for A-B InBev said: “We have a registration for (the) 'Budweiser' (trademark) in Norway that remains strong and unchallenged. We do sell Budweiser in Norway and will continue to do so.”

The brewers have been in legal dispute over the term 'Budweiser' since 1907. In June, Budvar claimed victory in Portugal while, in July, A-B InBev acquired Czech brewer Budejovický Meštanský Pivovar, which is also based in Budejovice. The German name for the town is Budweis.