US: North Dakota leads the way as US beer consumption climbs - figures

By | 3 July 2013

Beer consumption is highest in North Dakota

Beer consumption is highest in North Dakota

Beer consumption in the US rose by 1.5% in 2012, with North Dakota recording the highest per capita figures across the 50 states, according to latest numbers. 

Overall consumption across the US last year was up due to the economic recovery and "above normal" winter and spring temperatures, the Beer Institute reported yesterday (2 July). On average, each legal-drinking-age US consumer drank a little under one 12oz beer per day in 2012, according to the figures.

North Dakota led the way with consumption levels of 45.8 gallons per person last year. Second was New Hampshire, recording a per capita consumption level of 43.9 gallons per person. Montana followed in third, then South Dakota and Wisconsin. 

Ahead of tomorrow's 4 July holiday, the Beer Institute said that the occasion is the US' top beer-selling occasion.

Last year, in the two weeks to 7 July, beer was the largest-selling category of all food and beverage categories in the off-trade, with sales reaching US$1.36bn, the group said.

Expert analysis

2012 The U.S. Beer Market

This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes all aspects, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry plus projections through 2016.

Sectors: Beer & cider

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