NZ: Nobilo to invest NZ$100m in increasing production
New Zealand's second largest Nobilo Wine Group is planning to invest over NZ$100m over the next six years in an effort to more than treble the company's production, the New Zealand Herald reported today.
In a meeting with customers and suppliers, managing director Brian Vieceli said Nobilo, expected to crush 18,000 tonnes by 2008, or 1.5m cases, compared to 9,500 tonnes this year.
He said there would be a major capital expenditure programme, to meet these aims. "We will spend over $100 million by 2008," he said.
Sauvignon Blanc will remain Nobilo's main grape varietal, making up 50% of sales, with Chardonnay accounting for 17%, Merlot 8% and Pinot Noir 5%. The varietal mix for the company's White Cloud brand will account for a further 14% of sales.
At the moment domestic sales account for around 60% of Nobilo's business but this expected to fall to 39% by 2008.
"Export is obviously going to be the main driver of the New Zealand wine industry opportunity," said Vieceli.
- Will US consolidation leave craft alcohol exposed?
- Brown-Forman's march on premium whisk(e)y -Comment
- Are consumers getting tired of consuming?
- Should Boston Beer Co put up the For Sale sign?
- Where does AB InBev see the future of beer?
- Brown-Forman to buy BenRiach Distillery Co
- AB InBev snaps up Italy's Birra del Borgo
- Smirnoff Ice Electric flavours - NPD
- US craft beer to hit saturation soon - Koch
- Bacardi rolls out new global Martini ad - video
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends