US: Night spots bear brunt of on-trade beer woes - figures
Beer volumes are dropping in clubs
Beer volume declines in the US on-trade have accelerated, with bars and clubs hardest hit, new figures have shown.
Volumes in the channel in the four weeks to 6 October fell by 5.2%, tracking firm GuestMetrics said yesterday (24 October). For the January to September period, beer volumes were down by 3.7%.
Meanwhile, volumes in bars and clubs dropped by 8.1% in the four-week period, but were down by only 4.7% for YTD.
“Beer volumes in bars and clubs have been particularly difficult,” GuestMetrics said. “Beer is losing the largest year-on-year share of alcohol mix in bars and clubs, down 80 basis points year-to-date.”
Only the craft beer and cider categories showed on-trade volumes growth in the third quarter of this year, up by 3.4% and 52% respectively. However, the growth was slower than in the off-trade, GuestMetrics said.
Brands with the greatest gains in distribution in the latest four week period were Boston Beer Co's hard cider brand Angry Orchard, Redd's Brewing Company's Redds Apple Ale and Anheuser-Busch InBev's Budweiser Black Crown and Goose Island.
In August, GuestMetrics said Angry Orchard experienced a 15 percentage point gain in the number of restaurants and bars stocking the brand in the first six months of the year.
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