US: Nielson signs Coca-Cola Co. contract

Information and media company The Nielsen Company has signed a global agreement to provide The Coca-Cola Co with integrated services in around 70 countries.

Under the agreement, Nielsen will provide Coca-Cola with information and insights on consumer purchase behaviour and targeting, product movement, pricing strategy, media spending, television ratings, advanced analytical tools, cross-country reporting, customised research and Nielsen Answers, Nielsen's technology-based business intelligence solution, the company said today (4 June).

The services are designed to help Coca-Cola Co. understand how its brands are performing relative to its competition and provide further consumer insights and data.

"This is truly a win-win," said Mark Greatrex, senior vice president of still beverages at Coca-Cola. "At Coca-Cola, we benefit from increased productivity, improved market insights and cost savings as we continue to grow our business. With our Nielsen partners, we've forged an impactful and collaborative relationship that will only help us continue our success across the globe."

Nielson said the contract will allow it to "lay the foundation" for the two companies to build upon an already solid strategic relationship that spans the globe.

"We are eager to demonstrate our commitment to our long-standing client by bringing together our people and capabilities from across The Nielsen Company, to deliver innovation and quality service," said John Lewis, president and CEO, Nielsen Consumer Group, North America.