Nicolas Feuillatte has announced plans to run an advertising campaign in the US.

The ad campaign - entitled 'the Beyond' - will incorporate ten billboards in Manhattan and Los Angeles, the company said (15 November). A two-panel animated 'Videotron' will be used in Los Angeles, while eight billboard locations will be utilised in New York.

The promotional push will be backed by a microsite, which "invites the viewer to be courageous and try to pronounce the otherwise difficult Feuillatte. Sayitfoyat.com will try to encourage Champagne-drinking beyond typical milestones, the French company said.

The microsite will be promoted via case cards and shelf talkers at points of purchase, and will go live on 20 November.