Product Launch - UK: Nichols' Weight Watchers Soft Drinks Blackberry & Apple

By | 26 July 2013

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Nichols' Weight Watchers Soft Drinks Blackberry & Apple

Category - Soft drinks, still, RTD, low-calorie

Available - From next month

Location - UK, nation-wide, convenience and grocery stores 

Price - SRP of GBP1.15 (US$1.77) per 50cl bottle

Distribution - Vimto Soft Drinks

Nichols is expanding its Weight Watchers beverage range with Blackberry & Apple flavour.

It joins Brazilian Orange, Mango & Watermelon RTD flavour in the 50cl-bottle category. The range is aimed at consumers looking for an alternative to water, the company said.

Weight Watchers Soft Drinks was launched in January last year after Nichols was awarded exclusive rights to produce soft drinks under the Weight Watchers brand in the UK and Ireland.

Expert analysis

Weight Watchers International, Inc. (WTW) - Financial and Strategic SWOT Analysis Review

Weight Watchers International, Inc. (Weight Watchers) is one of the leading branded consumer companies, providing weight management services. The company operates globally through a network of owned and franchise facilities. The company offers a wide range of publications, products and programs for those interested in weight loss and weight control. Weight Watchers offers Internet subscription weight management products to consumers and maintains an interactive presence on the Internet for the Weight Watchers brand through the website, WeightWatchers.com. Weekly data shows that approximately 1.3 m members attend over 45,000 Weight Watchers meetings around the world. These weight watchers are run by over 12,000 leaders. Weight Watchers is headquartered in New York, the US.

Sectors: Product launches, Soft drinks

Companies: Nichols

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