UK: Nichols to increase Vimto digital spend
By Michelle Russell | 15 February 2012
Nichols is to ramp up its digital spend on Vimto in the UK in a bid to build on the brand's success among teenagers.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Nichols is to ramp up its digital spend on Vimto in the UK in a bid to build on the brand's success among teenagers.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Nichols set to make more overseas breakthroughs - analyst
Nichols' "commendable" first-half performance is set to continue into H2 as the firm makes more breakthroughs in overseas markets, an analyst has forecast.
UK: Nichols fizzes as H1 profits up 14%
Soft drinks firm Nichols, maker of Vimto has reported a healthy rise in first-half profits despite the "challenging" UK retail market continuing.
IRELAND: Nichols expands Weight Watchers drinks rollout
UK-based Nichols has extended the launch of its Weight Watchers soft drinks into Ireland.
Market research related to this article
Carbonates in the United Kingdom
In 2011, carbonates was one of the stronger soft drinks categories in the UK. This was largely driven by the wide range of multipack choices, in-store promotions and the affordability of products, in the face of ongoing economic turmoil. Soft drinks ...
Concentrates in the United Kingdom
In 2011, concentrates saw positive off-trade value sales growth of 2%, although there was a slight decline in volume terms. While in 2010 concentrates volume sales experienced growth as more sugar free variants and products free from artificial flavo...
MarketWatch Drinks - May 2011
The Drinks MarketWatch contains the latest news, analysis, and opinion, covering all the month's major issues including new products and innovations, mergers and acquisitions, and marketing and regulatory issues. It covers the period from March 15 to...












