NZ: New Zealand wines must maintain value positioning - Euro chief
By Chris Mercer | 11 June 2009
New Zealand wineries must stick to their focus on value and not be tempted into the world of discounting to shift extra volumes, David Cox, the new Europe director for New Zealand Winegrowers, has told just-drinks.
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New Zealand wineries must stick to their focus on value and not be tempted into the world of discounting to shift extra volumes, David Cox, the new Europe director for New Zealand Winegrowers, has told just-drinks.
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