New Zealand Winegrowers has announced the appointment of David Cox as director for Europe.

Previously managing director of Brown-Forman Europe, Cox will replace Warren Adamson who tended his resignation in February. He will begin in his role on 20 May.

"It has been a tight process and there was a high quality of candidates," Chris Yorke, global marketing director for New Zealand Winegrowers told reporters at the LIWF today (14 May).

"The New Zealand franchise is worth GBP300m (US$177m) so we therefore needed a strong candidate to drive that and David was the right person. He has European experience ….an area we will be focusing on in the next few years so it is a very good fit. He will be a very good ambassador for New Zealand wines in the UK."

Cox has over 14 years of experience working with Brown-Forman, where he developed the organic New World brands of Fetzer and Bonterra. Prior to that he worked for his family's business, Matthew Clark, as director of export.

"Becoming the head of Europe for New Zealand Winegrowers really is a dream job for me," said Cox. "New Zealand is in a fantastic place in this market already, but we can take it to the next level, broadening the appeal of New Zealand wines to a greater number of wine drinkers, while retaining and enhancing further its premium image."