UK: New Zealand wine ups premium off-trade share to pass Australia - figures
New Zealand's vineyards are finding success in the UK
New Zealand has overtaken Australia as the UK's second-biggest seller of wine in the GBP7-plus off-trade segment (US$12), latest figures reveal.
The country now sells 18% of all wines sold in this price region, behind only France, according to Nielsen's moving annual total (MAT) as of 21 June. New Zealand’s average off-trade price per bottle for the same period has also increased, by 8.1% to GBP7.34.
“New Zealand is now selling almost one in every five bottles in the UK above GBP7,” said New Zealand Winegrowers' Europe marketing manager, Chris Stroud. “This is outstanding, especially considering New Zealand only produces less than 1% of the world’s wine.”
Export sales of New Zealand wine rose by 9% in the 12 months to the end of March to a new record high, New Zealand Winegrowers said in April.
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